Group Chief Executive's report

Mark Tucker, Group Chief Executive

‘As well as reaffirming our strategy, these results also reflect the operational expertise and excellence that our operating divisions around the world bring to bear, and fully justify our commitment to nurturing the financial strength of the Group through prudent management of capital resources.’

Mark Tucker
Group Chief Executive

Risk and capital management

The events of 2008 have put the balance sheets and capital positions of all insurance companies under close scrutiny. Few anticipated the depth of the banking crisis or the speed of onset of recession in the western economies. But at Prudential we entered 2008 in a generally defensive mode in expectation of a general downturn in the economic outlook – and this certainly stood us in good stead as events unfolded.

Despite the downturn, the capital position of the Group remained strong in 2008, in the face of a testing combination of highly volatile and declining equity markets, falling interest rates, widening spreads on corporate bonds, and rapidly deteriorating credit conditions. Our defensive stance on credit exposure in particular served us well – as did the comprehensive equity hedging strategies that we had put in place in the US to protect against product guarantees.

Given the crisis in the global banking industry in 2008, it is worth restating the fundamental differences between life insurers and banks – a distinction that extends to the two industries’ business models, capital ratios and regulatory needs. Insurers do not borrow short and lend long, do not give out credit, are structurally long in terms of liquidity, and are much better able to hold assets to maturity without risk of forced selling at depressed prices.

Equally important, at Prudential effective capital and risk management are central to our approach to managing the Group. We took to heart the lessons from the last downturn in 2002 and 2003, and responded by improving our skills base, reducing concentration levels, and managing our exposures prudently, but proactively. These measures paid off in 2008.

During the year we also took the decision not to proceed with the reattribution of the inherited estate in the UK With-Profits Sub-Fund of Prudential Assurance Company. This decision was taken after an exhaustive review of the potential benefits and disadvantages of such a move for policyholders and shareholders, the conclusion from which was that it would be in their best long-term interests to maintain the strength and stability inherent in the status quo. This cautious approach on behalf of policyholders and investors was supported at the time by most market commentators, and has been amply vindicated by subsequent events.

We also remain comfortable with the Group’s liquidity position at both holding and subsidiary company level. The holding company has significant internal sources of liquidity. As well as cash and near-cash assets of £1.2 billion – more than sufficient to meet all our requirements for the foreseeable future – the Group also has in place £2.1 billion of undrawn committed banking facilities.

One result of our consistently cautious capital and cash management strategy is our ability to maintain our conservative dividend policy, as reflected in the dividend announced with these results. Going forward, our Board will continue to focus on delivering a growing dividend, the size of which will of course continue to reflect the Board’s view at the time of the Group’s financial position and needs, including available opportunities for profitable investment. The Board believes that, in the medium term, a dividend cover of around two times is appropriate to maintain a progressive, though conservative, dividend policy.

2008 Priorities and achievements


Group

2008 Priorities

  • Group holding company operating cash flow positive in 2008
  • Maintain robust capital position
  • Deliver growing dividend, determined after taking into account the Group’s financial flexibility and opportunities to invest in areas of business offering attractive returns
  • Targeting 2 times cover over time

2008 Achievements

  • Operating cash flow was positive £54 million in 2008
  • Through prudent and proactive management the Group’s Insurance Groups Directive (IGD) surplus is estimated at £1.7 billion
  • The surplus will increase by approximately £0.8 billion on completion of disposal of the Group’s agency business in Taiwan
  • Full Year dividend increased by five per cent
  • Dividend cover of 2.24 times

Asia

2008 Priorities

  • Expand the agency force and continue to improve productivity
  • Maximise the potential from non-agency distribution and add new partners
  • Further develop direct marketing channels and up-sell and cross-sell
  • Increase focus on retirement services and health products

2008 Achievements

  • Increased average number of agents in the region to 425,000 with the largest increases in Indonesia up 43 per cent to 57,000 and India up 21 per cent to 287,000. Aside from Thailand, all operations grew their agency forces
  • Successful bank distribution agreement with Standard Chartered Bank (SCB) was expanded and extended. Prudential now works with SCB in nine markets1 and is now exploring more opportunities for protection and Takaful products
  • Continued to develop and launch new retirement orientated products. For example in Korea and Malaysia variable annuity products were launched that provide a guaranteed minimum income on retirement
  • Health products have been incorporated into agency incentive programmes, a standalone health care product was launched into the SCB channel with simplified underwriting and eye-catching media campaigns to capture direct business and provide leads for other channels
  1. Hong Kong, Singapore, Malaysia, Taiwan, Japan, Korea, Thailand, China, Vietnam

United States

2008 Priorities

  • Continue to innovate around our key variable annuity product
  • Enhance further our already world-class service model
  • Expand retail distribution

2008 Achievements

  • We introduced three new guaranteed minimum withdrawal benefits (GMWB) and eight new portfolio investment options
  • Implementation of dedicated, premier service teams resulted in overwhelmingly positive feedback from key producers
  • Jackson recognised as World Class service provider by the Service Quality Management in its latest benchmarking study of North American contact centres
  • Retained and strengthened its distribution relationships by providing the resources, guidance and services advisers need most during difficult times
  • Curian Capital, added such a large volume of new selling agreements during 2008 that we needed to expand its wholesaling force, which was already the largest in the managed accounts business

United Kingdom

2008 Priorities

  • Build on our strengths in the retirement market and risk products
  • Migrate to factory gate cautiously managed asset accumulation products
  • Deliver on the cost reduction programme including the outsource programme
  • Selectively participate in the wholesale market
  • Determine whether it is in the best interests of policyholders and shareholders to pursue a reattribution of the inherited estate

2008 Achievements

  • We maintained our leadership position in the individual annuity market in 2008 with a market share of 24 per cent. During the year, we introduced lifestyle pricing and launched a new enhanced annuity product. We grew our lifetime mortgage market share to 23 per cent and the PruHealth joint venture continues to develop strongly. With-profits bond sales were particularly strong in 2008, reflecting the strength of our with-profits offering and an increasing demand for this type of product as consumers increasingly look to protect themselves from market downturns
  • We launched PruFund as a fund link, making it available across a range of tax wrappers including our factory gate products - individual pensions, income drawdown, onshore and offshore bonds. In addition, we launched PruSelect, an extended range of unit-linked funds across the pensions and investments products to complement our in-house multi-asset fund range, and these have helped us grow our market share across all these product sets. We have also gained over 40 new distribution panels with 15 key accounts, enabling us to distribute our factory gate products more widely with intermediaries
  • The agreement with Capita to outsource a large proportion of our policy administration began in April 2008 and we are on track to deliver the targeted £195 million of cost savings from the end of 2010
  • The transactions completed included the bulk annuity buy-in agreements with Goldman Sachs for the reinsurance of APE £30 million of Rothesay Life's non-profit annuity business and with the Trustee of the Cable & Wireless Superannuation Fund for the reinsurance of APE £106 million of liabilities relating to the scheme's pensioners in payment. Our new business margin on our Wholesale bulk annuity and insurer backbook business was 32 per cent
  • After extensive assessment, we concluded that maintaining the current operating model for the With-Profits Sub-Fund was in the best long-term interest of both our current and future policyholders as well as our shareholders. We announced in June 2008 that we would not be proceeding with a reattribution of the inherited estate

Asset management

2008 Priorities

  • Maintain superior investment performance for both internal and external funds
  • Extend third party retail and institutional business

2008 Achievements

  • M&G had a very strong year in 2008 posting record gross fund inflows of £16.2 billion, an increase of 10 per cent on 2007
  • Net inflows of £3.4 billion compared with net outflows of €334 billion across the European asset management industry and £2.1 billion net outflows from UK asset managers across retail and institutional funds
  • Over the three years to December 2008, 35 per cent of M&G’s retail funds delivered top-quartile investment performance

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