‘In 2009, we will focus on balancing new business with cash generation and capital preservation. We will continue, in a volatile environment, to manage risk in a prudent but proactive manner.’
Tidjane Thiam
Chief Financial Officer

‘In 2009, we will focus on balancing new business with cash generation and capital preservation. We will continue, in a volatile environment, to manage risk in a prudent but proactive manner.’
Tidjane Thiam
Chief Financial Officer
Prudential achieved a strong performance in 2008, despite extremely challenging global economic and financial markets. The results, as summarised below, show that we have delivered solid growth in sales and operating profits, maintained a robust capital position, and met the target we set ourselves of generating a positive Group holding company cash flow in 2008.
We have also continued to act on our commitment to increased transparency, by giving additional disclosures on International Financial Reporting Standard (IFRS) basis results and free surplus generation.
We expect markets to remain challenging for some while. However, our long-term growth and profitability potential remains intact and we are well positioned to take advantage of the opportunities existing in the pre and post-retirement market in our chosen geographies. In 2009, we will focus on balancing new business with cash generation and capital preservation. We will continue, in a volatile environment, to manage risk in a prudent but proactive manner.
During 2008, our continued and targeted investment in areas that deliver profitable growth enabled us to improve our operating performance on both an European Embedded Value (EEV) and IFRS basis.
Group operating profit before tax from continuing operations on the EEV basis increased by 17 per cent to £3.0 billion. This was largely driven by a 23 per cent increase in in-force profit from £1.3 billion to £1.6 billion and an eight per cent increase in new business profit from £1.2 billion to £1.3 billion. After tax and minority interest the Group saw a loss for the period of £1.3 billion. This was driven primarily by short-term fluctuations of £5.1 billion. Insurance companies hold a large number of assets over the long term, the value of which will vary over time, therefore negative and positive fluctuations are to be expected.
On the statutory IFRS basis our operating profit increased by 12 per cent to £1.3 billion. A particularly significant factor in this increase was a rise of 70 per cent in our Asia IFRS operating profit. After tax and minority interest the Group saw a loss of £396 million largely driven by short-term fluctuations. As with EEV reporting, positive and negative short-term fluctuations are expected in an insurance company.
In the extremely volatile environment we have experienced in 2008, we have maintained a strong focus on risk, capital and cash management. We achieved our target of being cash flow positive in 2008 at the holding company level, with a cash surplus of £54 million.
| AER4/8 | CER4/8 | |||||
|---|---|---|---|---|---|---|
| 2008 £m |
2007 £m |
Change % |
2007 £m |
Change % |
||
| Annual premium equivalent (APE) sales | 3,025 | 2,868 | 5 | 3,003 | 1 | |
| Present value of new business premiums (PVNBP) | 22,529 | 21,308 | 6 | 22,348 | 1 | |
| New business profit (NBP) | 1,307 | 1,205 | 8 | 1,278 | 2 | |
| NBP margin (% APE) | 43% | 42% | 43% | |||
| NBP margin (% PVNBP) | 5.8% | 5.7% | 5.7% | |||
| Net investment flows | 4,266 | 7,975 | (47) | 8,474 | (50) | |
| External funds under management | 62,279 | 68,669 | (9) | 74,523 | (16) | |
| EEV basis operating profit on long-term business from continuing operations notes 1,2 | 2,906 | 2,509 | 16 | 2,651 | 10 | |
| Total EEV basis operating profit from continuing operations notes 2,5 | 2,961 | 2,530 | 17 | 2,676 | 11 | |
| EEV basis shareholders' funds | 14,956 | 14,600 | 2 | 16,447 | (9) | |
| Return on Embedded Value note 6 | 15.0% | 15.4% | ||||
| Total IFRS operating profit from continuing operations notes 3,5 | 1,347 | 1,201 | 12 | 1,262 | 7 | |
| IFRS shareholders' funds | 5,058 | 6,062 | (17) | 6,765 | (25) | |
| Holding company cash flow note 7 | 54 | (82) | 166 | (82) | 166 | |
| IGD capital surplus (as adjusted*) (£bn) | 1.7 | 1.9 | (11) | 1.9 | (11) | |
In the Business Review (BR), year-on-year comparisons of financial performance are on a Actual exchange rate (AER) basis, unless otherwise stated.